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i've been complaining for a few years now that there is no cool surf gear for chicks. like, none. it's as simple as that. it's generally really girly and cheesy and i hate it. insight is an exception but they still focus more on day wear for chicks than board shorts and rash guards. but leave it to T magazine to uncover Pret-A-Surf, a collab between Vogue's Jillian Demling and Karen Mulligan (long time Annie Leibovitz studio manager)that cuts through the cheese and injects a hefty dose of glamour to gear for girls. if only i could look as glamorous as my outfit would imply when riding waves...
Available at Mollusk (NY), Opening Ceremony (NY), Jeffrey (NY) and Surf Bazaar (Montauk). www.pretasurf.com